Presentation : Real World Mobile Internet
I gave a presentation titled Real World Mobile Internet on 23 November, hosted by mobileweb.be
It highlights three case studies of mobile internet sites which Media Catalyst created for Sony Ericsson: PlayNow, Fun & Downloads and WTAmobile.
These cases illustrate the challenges companies might run into when launching a multi-lingual mobile internet site, and offers solutions for them. Some of the topics covered are: internationalization, mobile music downloads, driving traffic to your mobile site and mobile marketing.
Dutch Graphic Design Archive
An archive of work by designers collective Wild Plakken. The work comes from 1977 to 1997 and gives you a nice insight into the period's active social concerns movements.
For more about Wild Plakken, you could do worse than to start with this biog of founder member, Rob Schroeder on the Culture Catalysts site.
The Perfect Website
Have you ever wondered, while you were struggling to find your way on a website: "why have they made this so complicated?". Recent UK research shows that indeed keeping it simple is the golden rule. The most important factors for satisfied visitors are
- Ease of navigation (82%)
- Speed (62%)
- Security (59%)
- Functionality (49%)
- Quality and relevance of information (45%)
The 'formula' to create an ideal website would be: 100% = 14% ease of navigation +/+ 14% speed +/+ 13% clean design +/+ 11% functionality +/+ 11% up time -/- 13% popups -/- 10% advertisements -/- 5% use of multimedia
Keywords: user,experience,usability,key,success,factors
Check out BrightLive: Amsterdam's 1st TechLifeStyle event
Calling all the stylish/ creative/ technical people in and around Amsterdam! Get on down to the Westergasfabriek on Friday December 1st for the inaugural BrightLive playground and expo, and enjoy 12 hours of fun and enlightenment, between 10 am and 10 pm.
Here's the blurb from their site, roughly translated into English:
"BrightLive is the first TechLifeStyle playground and expo about Technology, Design and Style. Come along and see, try out, and experience the technologies, products and concepts of today, tomorrow... and the day after. Do it yourself!
"There will be people there from all walks of life: mobile, speed, fashion, design, living, music, office, cult, city, science, travel and sport - all the themes you know and love from Bright magazine and www.bright.nl. There will be demo's, performances, trailers, presentations, workshops and competitions"
What's on? There's a breakdown on the BrightLive site, but roughly speaking: the cream of talent skimmed from Dutch universities will be showing their skills in the morning, followed by previews of soon to be released products and technologies, competitions, a preview of Resfest (the international Digital Film Festival), food and entertainment from the people at BoomChicago, and finally the 1st Amsterdam Pecha Kucha Night: 20 slides. 20 seconds per slide.
If you like the sound of all that, you can get your tickets online at the BrightLive website. See you there.
We're hiring
Oh yes we are.So if you are now, have ever been, or know of an experienced interactive Art Director or super-skilled Experience Architect, we'd love to hear from you.
Here are the job descriptions/ ads:
And that's not all! Check out the full list of career opportunities on our website.
Sony Ericsson Casino Royale site
We've done a new campaign site for Sony Ericsson! Put on a tuxedo, load your gun and head over to Casino Royale.
It's similar to what we did earlier in the year for the Sony Ericsson Da Vinci Code Trail - a campaign site that adds an extra dimension to Sony Ericsson's product placement activity. Of course, the great thing about interactive campaigns is that they give us statistics, so we and our client can see what sort of bang you getting for your buck. This in sharp contrast to the near impossibility of measuring return on investment for standard product placement campaigns.
The Da Vinci campaign, for example, attracted millions of online visitors who spent an average of eleven and a half minutes on the site. We're hoping to repeat that success with this site.
So what's in it? The core of the experience is a set of 3 games, which highlight the natural match between the Sony Ericsson and James Bond brands. Visitors get to play original games that test their spy skills like speed, intelligence, sexiness, and - of course - using innovative gadgets, while also learning about the imaging, business and music benefits of the featured products. They get some extra entertainment around a film they love, and Sony Ericsson gets the chance to communicate a broader message about their products, and drive visitors onwards towards the associated products, repeat visits and to go see the film first hand.
The site mixes 3D character animation, 16mm film production, a specially composed musical score, video deliveries and Flash animation into one seamless experience. We're really pleased with the way it integrates classic Bond themes like the gun barrel motif with modern, film noir aesthetics, animations and video.
The video's my favourite bit - we used it to create this poker-based game, where have to use your skills of perception to analyze the behaviour of two opposing card players, and base your betting decisions on whether you think they are bluffing or not. It's all sexy and psychological!
OK, one last time: here's the link to the Sony Ericsson Casino Royale site Hope you like it - let us know what you think in the comments, wouldya?
