Aiko exhibition.
Me and a couple of people from MC (Ollie, Thomas, Cyrus, Malini, Shelley,Mark and Monica!) went to a art exhibition at the Leidsestraat called "Aiko". The exhibition had both paintings and prints. See this site for more info and examples:http://www.weareaiko.com/everyday/
They had some really nice stuff.
Some flash lite resources.
Flash lite is the new plattform for using flash on mobile devices.
A new area that sure will be grow bigger soon! Here are some links that might be interesting.
Flash player 8.
As the beta version of the new player is released, some new sites are popping up showing the new features. Here are some links that might be helpful.
How Blogs Damage Brands
This is the rather a dramatic heading for a 2 page article in this week's Campaign magazine (subscription required).Its author, Larissa Bannister, gets it mostly right, but pulls her punches when it comes to the power that blogs place in the hands of consumers (see Kryptonite locks, Amby Baby etc.)
All the same, it's not a bad write up, taking in various business applications for blogs, namely advertising, monitoring (research) and creation (branding). Microsoft's Robert Scoble gets a mention, and there is plenty of emphasis on the necessity of keeping it real (fo' sho'). You can hardly breathe for the air of caution, mind you - the brands that advertisers have been busy creating must be awful fragile/ inauthentic if they're this wary of a bit of honest discussion.
You want a quote? Coming right up:
Forrester Research says young consumers in particular are influenced by blogs, and predicts that within five years they will be "a key componenet of corporate communication strategies".
MediaCatalyst will be using blogs for internal and external communication - and recommending the same to clients - a little sooner than that...
Too right, mate
Patrick Burgoyne, Editor of the Creative Review writes in this month's editorial:"Most advertising creatives still don't 'get' online. [...] Just as well then, that there are a whole host of specialist interactive agencies who do 'get it' and who are genuinely passionate about working in that arena. They may feel resentful of their traditional agency brothers but, as was brought home to me at the Creative Social in Stockholm recently, they also feel as if they are where the creative action is. You can expect to see more interactive work in the pages of Creative Review over the coming months."
Couldn't have put it better myself.
Watch the pages of Creative Review for mentions of MediaCatalyst. Who knows, maybe they'll get round to this whole blogging thing in a year or two...
food for thought
News in the Blog
Here are a few items to maybe some help some wheels in their turning. These articles caught my eye-- and I thought, maybe some MC sparks will fly about our current services or how we could possibly add media channels/tools like podcasting or nick.com's "tv-like programming on web" to our portfolio. Of course this is the tip of the iceberg. Please share more ideas here!
These are from:
http://www.podcastingnews.com/archives/2005/07/researchers_pre_1.html
and
http://www.adage.com/news.cms?newsId=45480
